What you get

  • A 1920x1080, 30 fps MP4 of 20 to 30 seconds
  • A tokens.css file that makes the next film match
  • A plan-driven HyperFrames composition with six frame types
  • Token-lint, plan check and contact-sheet scripts
  • Optional PopNow product still, music bed and paper sounds

Good for

  • Brand, edition and studio launches that should feel considered
  • Publishing, writing and design tool announcements
  • Small physical products with one honest set of figures

Not for

  • Launches with many points to cover
  • Interface demos or high-energy social cuts
  • Films that need unsourced numbers to make a case

How to use it

In Claude or ChatGPT

Use the PopNow skill "Warm Paper Editorial Launch Video" (editorial-launch-video) for this: Launch film for our pocket notebook, No. 4. Calm, lots of paper, one ledger with pages, paper weight and price. Our colours are in DESIGN.md.

In a coding agent

/popnow-editorial-launch-video Launch film for our pocket notebook, No. 4. Calm, lots of paper, one ledger with pages, paper weight and price. Our colours are in DESIGN.md.

Then try

Quote a product still of the notebook for the focal card before generating it.

Make the lite version: six frames, no ledger, silent.

What to have ready

  • Your paper, ink, muted and accent colours, or a DESIGN.md
  • Six to eight one-line ideas and a call to action
  • Any figures for the ledger, each with its source
  • Node.js 22+ and FFmpeg

Similar skills

View all →

Questions

Why does everything go through a token file?

So the second film matches the first. Colours, type sizes, radii, shadows, spacing and motion live in tokens.css; the frames only reference them, and token-lint fails on any value typed straight into a frame.

How big is each headline?

It depends on its length: three words or fewer use the largest claim size, four to six the middle one, and seven or more the section size. The plan check recomputes this from the word count.

Can the ledger frame use made-up numbers?

No. Every figure needs a source in the plan, and the check fails without one. Samples use invented figures only when they are labelled as sample data on screen.

What does PopNow add?

An optional still of your product for the focal card (or a short slow move of it), a quiet piano bed and soft paper sounds. The type, the ledger and the motion are always code.