What you get
- A 1920x1080, 30 fps MP4 of 21 s (14.2 s lite cut)
- A working film template with copy, numbers and style tokens in three editable blocks
- A six-scene beat sheet, a seam ledger and a storyboard template
- A copy-budget checker and a project starter script
- Optional PopNow line-art product plate, music bed and drawing sounds
Good for
- Launching a measured figure: battery life, build time, latency, capacity
- Hardware, developer tools and infrastructure releases
- Spec-sheet style teasers for social posts
Not for
- Lifestyle or emotional products
- Claims that were never measured
- Comparisons with competitors you cannot source
How to use it
In Claude or ChatGPT
Use the PopNow skill "Blueprint Spec Promo Video" (blueprint-promo-video) for this: Our desk lamp runs 9 hours at 800 lumens; the lab report is in ./docs/runtime.pdf. Make the 21 second promo.
In a coding agent
/popnow-blueprint-promo-video Our desk lamp runs 9 hours at 800 lumens; the lab report is in ./docs/runtime.pdf. Make the 21 second promo.
Then try
Quote a line drawing of the lamp from ./photos/side.jpg for the exhibit scene.
Give me the 14 second lite cut in the blueprint-blue palette.
What to have ready
- The claim, its figure and where the figure came from
- Three parallel facets, two qualifiers and one readout
- Your own mark file, and a product photo for the drawing
- Node.js 22+ and FFmpeg
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Questions
Why does every line of copy sit inside a box or on a line?
That attachment is the look. A number inside a framed figure, on a dimension line or under a drop line reads as a measurement; the same number alone on the screen reads as a slogan.
Can I use numbers I have not measured?
No. Each figure on screen needs a source line in the film's data block, and the skill removes any figure without one. The drafting look makes numbers persuasive, so it must only carry real ones.
What does PopNow add?
Optionally a white line drawing of your product made from your own photo for the exhibit scene, a sparse music bed and quiet pen and relay sounds. Call-outs, numbers and the lockup always stay code.
Can I make a vertical version?
Yes. The furniture keeps its sizes and the scenes are re-laid for 1080x1920 or 1080x1080; the reference explains which budgets change.