What you get
- One offline HTML deck with editor, presentation mode and speaker notes
- Twelve page recipes: chapter cover, logo construction, color, type, stationery, products and an imagery board
- Twelve studio photos in the palette, free to reuse, or new mockups made with PopNow
- Your own photos fitted to each slot, relit to match and cleaned up with PopNow's tools
- PowerPoint export with editable text, plus an optional narrated version
Good for
- Brand guideline hand-overs from a designer or studio
- A startup's first brand book for new hires and agencies
- Rebrand reveals and identity pitches to clients
Not for
- Financial or chart-heavy reports
- Teams that must use an existing corporate template
- Brands that cannot work with strong color pages
How to use it
In Claude or ChatGPT
Use the PopNow skill "Brand Guidelines Deck" (brand-guidelines-deck) for this: Make a 10-slide brand guide for our bakery Halden & Rye: logo rules, our three colors, the typeface, and how it looks on boxes and aprons.
In a coding agent
/popnow-brand-guidelines-deck Make a 10-slide brand guide for our bakery Halden & Rye: logo rules, our three colors, the typeface, and how it looks on boxes and aprons.
Then try
Fit my three product photos into the box and apron slots and give them the same light. Quote it first.
Add a page of logo don'ts and read the notes aloud for the team.
What to have ready
- Your logo file (SVG or PNG) and real color codes and font names
- Two or three sentences on what the brand stands for
- Optional: product or team photos you own
- Optional: a PopNow API key
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Questions
Can I use my own logo instead of the sample mark?
Yes. Give it as an SVG and it replaces the bracket mark on the cover, the construction grid and the meaning page, recolored with your palette. A PNG works on the photo mockups.
What if I don't know my exact color codes yet?
The agent writes TBD on the swatches and lists what is missing instead of guessing. Brand values on these pages are always your real ones.
My product photos are all different shapes and lighting. Will they fit?
PopNow's image expander extends each photo to its slot instead of cropping the product, and its relight tool gives a mixed set the same studio light. Both are priced before they run.
Does it have to be blue and yellow?
No. Three other palettes are included, and your own brand colors can be mapped onto the same roles: chapter color, signal color, paper and contrast.
What goes into a brand book, and are there brand book examples?
A brand book covers logo use, colors, type, imagery and tone. The sample deck shows each chapter filled in, so it doubles as brand book examples, and the same pages work as a brand style guide template for a smaller team.