Brand Asset Pack

LogoPNG, JPG, WebP or SVG with a plain background

Brand name0/32What the brand does0/200

Colors

In the pack

Logo filesSVG, PDF, PNG, favicons, social
Icon set16 icons, SVG + PNG
Stickers9 stickers, PNG + GIF
Brand guideColors, type, logo use

Icons to draw0/160Tagline0/80Mascot0/120

Sticker motion

Fonts

Original

Vector

How Brand Asset Pack works

About 371 credits with the default settingsAbout 3 min

Flow preview

Start from a use case

Brand kit for a surf schoolOpens the Kitewave example: a kitesurf school in Lisbon and the pack made for it.

Good for

Launching a website or app that needs favicons, social images and matching icons
Getting vector logo files when all you have is a PNG
Stickers for chats, packaging and merch

You provide

Your logo as PNG, JPG, WebP or SVG
The brand name and one line about what it does
Optional: a tagline, a mascot, the icons you need and up to 3 colors, or fill them in from your website

How it works

Add the brandLogo, name and one line. Colors are picked from the logo.
Check the logo filesCompare the traced SVG with the original and see the favicon crop on three backgrounds. Free.
Pick draftsFour drafts of the 16-icon set and four of the 9-sticker sheet. Pick one of each.
Finals and ZIPThe picked drafts are redrawn at 2K, cut into separate files, traced and packed with the guide.

You get

Logo filesSVG in color, black and white, PDF, PNG at 512–2048 px, favicon.ico, app icons and social imagesEdit later: Pick another vector detail level and download again
Icon set16 icons as SVG and 512 px transparent PNGEdit later: Rename or leave out icons before you download
Stickers9 stickers as 512 px PNG, animated GIF and animated PNGEdit later: Pick another motion and download again
Brand guideOne page as PDF and PNG, plus the palette as JSON, CSS and .ase

What it doesn't do

It doesn't design a new logo
It doesn't check trademarks
Very small text or textures in a logo may not trace perfectly

What you can do next

Animate the logo in Logo Reveal
Show the brand on an identity board in Brand Identity

Credits and time

Logo files, favicons, social images and the guide are free. The icon set and the sticker sheet cost about 371 credits each: four drafts plus a 2K final.

What it makes

A complete, organized brand pack from your logo: the files a designer would hand over after a logo project. Logo files, favicons and social images are made in your browser for free. The icon set and stickers are drawn to match your logo, with four drafts to choose from before the final.

Logo files SVG, PDF, PNG, favicons, social

Icon set 16 icons, SVG + PNG

Stickers 9 stickers, PNG + GIF

Brand guide Colors, type, logo use

What you provide

Your logo (PNG, JPG, WebP or SVG), the brand name and one line about what the brand does. Optional: a tagline, a mascot, a list of icons you need, and up to 3 brand colors, or fill them in from your website or brand kit.

The logo itself is never redrawn: it is traced to SVG and resized from your file. The brand name and tagline are spelled exactly as typed.

How it works

Add the brandDrop in the logo and type the name and one line. Colors are picked from the logo.

Check the free filesSee the traced vector, the favicon crop and the logo on light, brand and dark backgrounds.

Pick draftsFour drafts of the icon set and four of the sticker sheet. Pick one of each.

Make finals and downloadThe picked drafts are redrawn at 2K, cut into separate files and packed with the guide into one ZIP.

What you get

Logo: SVG in color, black and white, vector PDF, transparent PNG at 512, 1024 and 2048 px

Favicons: favicon.ico, 16 to 512 px PNG and apple-touch-icon

Social: two 400×400 profile pictures and 1500×500 and 1584×396 headers

Icons: 16 matching icons as SVG and 512 px transparent PNG, plus the full sheet

Stickers: 9 die-cut stickers as 512 px PNG, animated GIF and animated PNG

Colors: JSON tokens, CSS variables and an Adobe .ase swatch file

Guide: a one-page brand guide as PDF and PNG

Names follow brand-asset-number-name-size, for example kitewave-icon-03-booking-512.png

Questions

Which parts are free?

Logo files, favicons, social images, the color palette and the brand guide are made in your browser and cost nothing. The icon set and sticker sheet are drawn by an image model: four drafts cost 372 credits and a 2K final costs 184 credits per set.

Can I get my logo as an SVG?

Yes. The logo is traced into a clean vector SVG with its colors, plus black, white and PDF versions. Pick Simple, Balanced or Fine detail and compare it with the original before you download.

How do the icons match my brand?

Your logo goes in as the reference, so line weight, colors and mood follow it. All 16 icons are drawn on one sheet in one go, then cut into separate files and traced to SVG.

What format are the stickers?

Each sticker comes as a transparent 512 px PNG, an animated GIF and an animated PNG. Choose bounce, wiggle, pop, float or spin.

Can I choose which icons are drawn?

Yes. List up to about 16 things in Icons to draw, separated by commas. Leave it empty and the set covers what a brand website usually needs.

Are the fonts free to use?

Yes. The suggested pairs are open-source Google Fonts under the SIL Open Font License, free for commercial use.