Premium product commercial: the product lifts gently off the surface and floats in mid-air, slowly rotating to show its sides, while the background fades into a sleek dark studio. Sweeping beams of warm light glide across its surfaces, glossy reflections and fine golden particles drift around it, then a soft burst of light flares behind it as the camera pushes in for the hero shot. Smooth, high-end launch-ad look. The product's shape, colors and details stay exactly the same. No text, no price tags, no logos.